Tod’s Hollyworld

A dreamlike journey to unveil the artisan essence of the Holly Bag. Leading this surreal path is Andrea Tarella, a renowned Italian illustrator who has conceived a refined treatment for Tod’s iconic bag. A metaphorical narrative that follows the artist’s stroke and reveals the production processes in a picturesque manner.

Client

  • Tod's

Production

  • Artolica

Director

  • Ruggero Longoni

Illustrator

  • Andrea Tarella